by Miguel Lesy on Jan 27, 2015 6:34:38 PM
According to a report by Infographic, the average American spends 32 hours per month browsing the internet. The majority of time is social media, taking about a quarter of time spent online. A fifth is spent on email. Only five percent of online time is spent on shopping. So, what does that mean for your online business, and how can you draw customers to your site?
The rose-colored glasses are coming off
Despite the buzz about online shopping, and Amazon’s big push, online retailers are losing customers. This Black Friday weekend saw some of the lowest shopping numbers in years.
Did your business see a drop this shopping season? Is your business offering flexible timing and service to your customers? If not, it may be a contributing factor to why you’re losing sales. Look at banks. Everyone needs a bank for their financial services like deposits, loans, and getting cash. But banks have such limited hours, patrons are often required to take time away from their workday to deposit their paychecks. How many of your customers would be willing to take time away from their workday to visit your business?
Once a lead like this is lost, it can be difficult and costly to get it back.
So, how should online businesses address this issue?
How do you shop online?
Understanding the buying patterns of online shoppers can help your business capture more sales. So lets take a look at how people shop on the internet.
Be there when you’re not there
So, what can you do, if you have inflexible hours of operation to prevent loss of leads?
Your business should never sleep
As unrealistic as this may sound, in order to keep leads, you must have an online presence, and response to your customers at all times in order to ensure you don’t lose leads. A vivid online presence provides you with a unique opportunity to engage your customers and offer them customized quality services. By treating your online customers as real leads (just as your in person customers) you increase your potential for conversions exponentially. So, don’t lose this opportunity by shutting down your business during off hours. Get online, and stay there.
Jan 27, 2015 6:34:38 PM